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His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan Announce UAE Nation Brand, ‘Seven Lines’

Dubai-UAE: 08 January, 2020

10.6 million votes registered for ‘Seven Lines’ logo to represent the Emirates, 10 million trees to be planted in Nepal, Indonesia as a result of voting

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UAE Nation Brand hits 10.6 million votes from 185 countries

Dubai, 01 January 2020

The UAE Nation Brand hit a record of 10.6 million votes from 185 countries as the campaign drew to a close to announce the logo that will represent the UAE and lead the country’s inspiring story towards the next 50 years.

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Voting for the UAE Nation Brand logo ends Dec.31

Dubai, Dec. 28, 2019

Dubai, Dec. 28, 2019—Voting for the logo of the UAE Nation Brand will continue until Dec. 31, marking the end of 2019.

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Voting starts to select the new logo to represent the UAE to the world

Dubai, UAE –December 17, 2019

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces,invited the public to take part of selecting the new logo that will represent the UAE to the world, as part of its Nation Brand.

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Hunt for 49 Emirati artists to design the UAE nation brand logo to share the country’s inspiring story with the world….

Mohammed bin Rashid and Mohammed bin Zayed announce the launch ofnew UAEnation brand

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Emirati artists unite in workshop to design the UAE Nation Brand logo

Dubai, November 17, 2019

Dubai, November 17, 2019— The team of 49 artists will gather tomorrow (Monday) in the largest-of-its-kind innovative workshop to brainstorm ....

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A tree to be planted for every vote

UAE Nation Brand hits 10.6 million votes from 185 countries

January 07, 2020
  • The UAE to plant 10 million trees in Indonesia and Nepal
  • The UAE, India, US, Egypt, Saudi Arabia, Morocco, Australia, Canada, Algeria and the UK top the list of participating countries in the vote.
  • Voting campaign garners 500 million social media views

Dubai, 01 January 2020—The UAE Nation Brand hit a record of 10.6 million votes from 185 countries as the campaign drew to a close to announce the logo that will represent the UAE and lead the country’s inspiring story towards the next 50 years.

Voters have contributed to planting 10 million trees to empower communities in areas affected by climate change in Nepal and Indonesia as the UAE had promised to plant a tree for every vote as part of the campaign.

10 million trees

The tree plantations will contribute to safeguarding biodiversity, combating climate change, protecting the environment and empowering vulnerable communities affected by climate change. The initiative reflects the UAE’s values of giving and reinforces the country’s role as a beacon of hope in the world.

Numfoor Island (Indonesia)

The UAE will focus on planting millions of mangroves and tropical forests to promote food security and empower families in Numfoor Island, one of the most disadvantaged areas of Indonesia where subsistence farmers and fishers make up approximately 75 per cent of the population. West Papua, Indonesia, situated in the Coral Triangle, is an area recognized as the global center of marine biodiversity and a global priority for conservation because of the broad range of species it supports, including at least 500 species of reef-building corals.

Amaltaari planting site(Nepal)

In Nepal, the UAE will plant millions of mangroves at the Amaltaari planting site in Nawalparasi, home to endangered species including leopards and the elusive Bengal tiger. The tree plantations are expected to empower thousands of local people, mostly farmers, and improve their lives. The project will encourage the local people to positively contribute to protecting the biodiversity of the Asian country that hosts more than 700 species of wildlife that enrich the country’s nature elements.

Three logos

People across the globe cast their votes on one of three UAE logos displayed on the UAE Nation Brand official website. The 49 Emirati artists contributed to designing “Emirates in Calligraphy”, “The Palm” and “7 Lines”.

Open invitation

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of UAE Armed Forces, had invited people across the globe to take part in voting for the new logo to represent the UAE. The unique call to global audiences reinforces the humanitarian and global aspect that distinguishes the UAE and reflect its deeply-rooted values of openness, coexistence and tolerance.

Top 10 voting countries

Participations in the UAE topped the list with the 15 per cent of the total votes for the Nation Brand logo, followed by India, US, Egypt, Saudi Arabia, Morocco, Australia, Canada, Algeria and the UK.

500 million views

The voting campaign attracted an overwhelming 500 million social media views, reflecting the widespread admiration of millions of online userswho activelytook part in the humanitarian initiative to help combat climate change and empower communities.

Humanitarian initiative

In an initiative that turned the national project into a global humanitarian initiative, the UAE pledged to plant a tree for every vote to the logo that will represent its story to the world.

Emirates in Calligraphy

The “Emirates in Calligraphy” logo emphasizes the unique association and sentiment that the name “Emirates” brings to citizens, residents and visitors coming together from all over the world.

The logo depicts the aesthetics of Arabic calligraphy that reflects authenticity and originality associated with the UAE. The rolling curves of the font capture the flow of ocean waves merging with the sand dunes of UAE’s golden desert, portraying the country’s unique geographical identity. The smooth and harmonious movement of the letters symbolizes the constant human and social progress in the UAE as a nation that does not stop growing in the face of challenges and does not believe in the word “impossible.” The UAE is a country built on achieving the impossible.

The Palm

The palm tree has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver. By designing the palm tree with colors closer to golden, the logo manifests the undulating vistas of the desert dunes shining in the sunlight. The elegant lines suggest the radiance, momentum and dynamism of a nation on the move. Symbolizing the willpower of the leaders and people of UAE, palm trees have withstood storms and challenges with strength and firmness. Their powerful branches are as high as the ambitions of the people of UAE, with leaves providing shade and support to millions of people living on the land. Similar to Canada’s maple leaf and New Zealand’s silver fern, the palm represents the national identity of the UAE and sums up the country’s values of giving, pride, dynamism and ambitions.

7 Lines

Seven lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold leaders who shaped the Emirates and united their people’s aspirations under one flag. Seven lines, shaping the map of the Emirates with the national colors, represent the future-focused leaders of the seven emirates united towards the country’s growth.

The lines, vibrant in color, reflect the UAE’s ongoing journey of development driven by a wave of progress, innovation, excellence and boundless aspirations. Designed in the flag colors of black, green and red, the lines are connected with the white color, symbolizing the heart and spirit uniting people of the seven emirates under the main principles of humanity. The unique diversity that enriches the fabric of the UAE society and sets it apart as global hub for entrepreneurship and innovation is featured in the different colors and sizes of the lines.

UAE Nation Brand

The UAE Nation Brand aims to create a symbol that distinguishes the UAE globally and presents its achievementsand humanitarian values with the world. The new logo will share the UAE’s exceptional and inspiring success story of development with the world and reinforce the country’s global contribution to build a better future for humanity.

7.2 million votes from all over the world

Voting for the UAE Nation Brand logo ends Dec.31

Dubai, Dec. 28, 2019
  • Voting campaign garnered 370 million social media views
  • UAE, India, US, Egypt, Saudi Arabia, Australia, Morocco, Canada, Algeria and Tunisia top the list of participating countries in the vote
  • Public vote to help plant millions of trees across the world
  • Voting is open online via www.nationbrand.ae until Dec. 31, in line with New Year’s Eve celebrations

Dubai, Dec. 28, 2019—Voting for the logo of the UAE Nation Brand will continue until Dec. 31, marking the end of 2019.

The UAE Nation Brand has so far attracted an overwhelming 7.2 million votes in less than two weeks since its launchto select the logo that will represent the country to the world. The public cast their votes to choose one of three logos displayed on the website www.nationbrand.ae to reflect the UAE’s distinctive identity and lead the country’s new journey towards the next 50 years. The voting campaign has garnered over 370 million social media views and overwhelming online engagement.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of UAE Armed Forces, had invited people across the globe to take part in voting for the new logo to represent the UAE. The unique call to global audiences reinforces the humanitarian and global aspect that distinguishes the UAE and reflect its deeply-rooted values of openness, coexistence and tolerance.

Overwhelming participation

The highest number of votes for the Nation Brand logo came from the UAE, India, US, Egypt, Saudi Arabia, Australia, Morocco, Canada, Algeria and Tunisia. Locally, the UAE Nation Brand has attracted widespread participation across the country’s public and private sectors and individuals. Calls to vote were widely shared on social media platforms and smart apps to involve public audiences in the voting process.

Millions of trees

Reinforcing the country’s global and humanitarian role as a beacon of hope, a tree will be planted for every vote for the Nation Brand logo. The initiative aims to contribute to global efforts to combat climate change, protect the environment, reduce carbon and greenhouse gases emissions and empower communities in several parts of the world, reflecting the UAE’s values of giving, improving the quality of life and protecting planet resources.

A story to share

The UAE Nation Brand aims to create a symbol that distinguishes the UAE globally and cement its unique identity, humanitarian values and positive presence in the region and the world. The new logo will share the UAE’s exceptional and inspiring success story to the world.

Three logos

Voting is open for people across the world from Dec. 17 until Dec. 31 to select one of three UAE logos that the ‘Inspiring 49’ from the seven emirates took part in designing. Logos up for vote are titled “Emirates in Calligraphy”, “The Palm” or “7 Lines”.

Emirates in Calligraphy

The “Emirates in Calligraphy” logo emphasizes the unique association and sentiment that the name “Emirates” brings to citizens, residents and visitors coming together from all over the world.

The logo depicts the aesthetics of Arabic calligraphy that reflects authenticity and originality associated with the UAE. The rolling curves of the font capture the flow of ocean waves merging with the sand dunes of UAE’s golden desert, portraying the country’s unique geographical identity. The smooth and harmonious movement of the letters symbolizes the constant human and social progress in the UAE as a nation that does not stop growing in the face of challenges and does not believe in the word “impossible.” The UAE is a country built on achieving the impossible.

The Palm

The palm tree has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver. By designing the palm tree with colors closer to golden, the logo manifests the undulating vistas of the desert dunes shining in the sunlight. The elegant lines suggest the radiance, momentum and dynamism of a nation on the move. Symbolizing the willpower of the leaders and people of UAE, palm trees have withstood storms and challenges with strength and firmness. Their powerful branches are as high as the ambitions of the people of UAE, with leaves providing shade and support to millions of people living on the land. Similar to Canada’s maple leaf and New Zealand’s silver fern, the palm represents the national identity of the UAE and sums up the country’s values of giving, pride, dynamism and ambitions.

7 Lines

Seven lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold leaders who shaped the Emirates and united their people’s aspirations under one flag. Seven lines, shaping the map of the Emirates with the national colors, represent the future-focused leaders of the seven emirates united towards the country’s growth.

The lines, vibrant in color, reflect the UAE’s ongoing journey of development driven by a wave of progress, innovation, excellence and boundless aspirations. Designed in the flag colors of black, green and red, the lines are connected with the white color, symbolizing the heart and spirit uniting people of the seven emirates under the main principles of humanity. The unique diversity that enriches the fabric of the UAE society and sets it apart as global hub for entrepreneurship and innovation is featured in the different colors and sizes of the lines.

Out of three logos to share the UAE’s story with the world in a new Nation Brand

Voting starts to select the new logo to represent the UAE to the world

Dubai, UAE –December 17, 2019
  • Online voting opens to the public in the UAE and abroad from December 17
  • The public can select from three logos titled “Emirates in Calligraphy”, “The Palm” or “7 Lines”
  • The UAE will plant a tree for every vote

Mohammed bin Rashid:“Everyone contributed to our country’s success story, and we invite everyone to be part of choosing the best logo that represents our story.”

Mohammed bin Rashid: “The UAE is approaching a new phase that requires us to connect with the world differently.”

Mohammed bin Rashid: “People’s participation from all over the world reflects the values of openness and inclusivity we adopt in the Emirates.”

Mohamed bin Zayed: “The UAE’s development experience has inspired, and continues to inspire, millions across the world.”

Mohamed bin Zayed: “the voting process is of particular significance as it corresponds to the announcement of 2020: Towards the next 50 that marks the new journey of our nation’s development.”

Mohamed bin Zayed: “The selected logo will be the symbol of a nation that strives to be among the best in the world within 100 years of its inception.”

Dubai, UAE –December 17, 2019: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces,invited the public to take part of selecting the new logo that will represent the UAE to the world, as part of its Nation Brand. People in the UAE and across the world can vote for their favorite logo, starting from December 17, 2019, through the website www.nationbrand.ae. For every vote, the UAE will plant a tree, with aims to plant millions of trees across the world.

Voters can select from three logos that 49 Emirati artists from the seven emirates have recently participated indesigning, in response to the invitation of His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyanwho have earlier launched the national project. They had called on artists to come together and contribute to designing the UAE Nation Brand logo that will represent the country in the region and abroad. The new brand will highlight the elements that set the UAE apartand reinforce the country’s position across different sectors globally.

His Highness Sheikh Mohammed bin Rashid Al Maktoum said, “Everyone contributed to our country’s success story, and we invite everyone to be part of choosing the best logo that represents our story.” He added, “The UAE is approaching a new phase that requires us toconnect with the world differently. The UAE Nation Brand will share our inspiring story with the rest of the world.”

Inviting people across the world tovote for the new logo of the UAE, he said, “People’s participation from all over the world reflects the values of openness and inclusivity we adopt in the Emirates.”

He concluded, “The UAE Nation Brand aims to highlight our distinctive identity and valuesto the world.”

His Highness Sheikh Mohamed bin Zayed Al Nahyan said, “The UAE’s development experience has inspired, and continues to inspire, millions across the world. Involving the public across the world in choosing the logo that represents the UAE is, therefore, an important step.”

He added, “Through its unique cultural and humanitarian journey, the UAE has become a successful model that leads by excellence and establishes a positive presence in the region and the world. This modelpresents an inspiration for every nation seeking to achieve tolerance, coexistence and peace.”

He noted, “the voting process is of particular significance as it corresponds to the announcement of 2020: Towards the next 50 that marks the new journeyof the UAE development. The selected logo willbe the symbol of a nation that strives to be among the best in the world within 100 years of its inception.”

Urging people in the UAE and abroad to vote for the best Nation Brand logo, Sheikh Mohamed bin Zayed Al Nahyan expressed appreciation for the creative ‘Inspiring 49’ who dedicated theirtime and effort to help design the three logos presented.

Each vote plants a tree

For every vote to select the new national logo, a tree will be planted across the world. The UAE aims to plant millions of trees across the world, as part of thecountry’s humanitarian values to spread hope, improve lives and contribute to creating a better future for humanity.

Three logos

Voting is open for people across the world from Dec. 17toselect one of three UAE logos that ‘Inspiring 49’ from the seven emirates took part in designing. The public can select from three logos titled “Emirates in Calligraphy”, “The Palm” or “7 Lines”.

Emirates in Calligraphy

The “Emirates in Calligraphy” logoemphasizes the unique association and sentimentthat the name “Emirates” brings to citizens, residents and visitors coming together from all over the world.

The logo depictsthe aesthetics of Arabic calligraphy that reflects authenticity and originalityassociated with the UAE. The rolling curves of the font capture the flow of ocean waves merging with the sand dunes of UAE’s golden desert, portrayingthe country’s unique geographical identity. The smooth and harmonious movement of the letters symbolizes the constant human and social progress in the UAE as a nation that does not stop growing in the face of challenges and does not believe in the word “impossible.” The UAE is a country built on achieving the impossible.

The Palm

The palm tree has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver.

By designing the palm tree with colors closer to golden, the logo manifests the undulating vistas of the desert dunes shining in the sunlight. The elegant lines suggest the radiance, momentum and dynamism of a nation on the move.

Symbolizing the willpower of the leaders and people of UAE, palm trees have withstood storms and challenges with strength and firmness. Their powerful branches are as high as the ambitions of the people of UAE, with leaves providing shade and support to millions of people living on the land. Similar to Canada’s maple leaf and New Zealand’s silver fern, the palm represents the national identity of the UAE and sums up the country’s values of giving, pride, dynamism and ambitions.

7 Lines

Seven lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold leaders who shaped the Emirates and united their people’s aspirations under one flag. Seven lines, shaping the map of the Emirates with the national colors, represent the future-focused leaders of the seven emirates united towards the country’s growth.

The lines, vibrant in color, reflect the UAE’s ongoing journey of development driven by a wave of progress, innovation, excellence and boundless aspirations. Designed in the flag colors of black, green and red, the lines are connected with the white color, symbolizing the heart and spirit uniting people of the seven emirates under the main principles of humanity. The unique diversity that enriches the fabric of the UAE society and sets it apart as global hub for entrepreneurship and innovation is featured in the different colors and sizes of the lines.

The Inspiring 49

Grouped into seven teams, 49 Emirati artists, sculptors, painters, calligraphers, authors, researchers and graphic designers have worked together on designing the national logos in a one-day workshop. The logocaptures the true essence of the UAE as an inspiring success story of rapid development in an innovative dimension and symbolize the UAE’s vision, values and identity as a global model for innovation, rising ambitions, tolerance and unconditional giving.

The three logos, created by the ‘Inspiring 49’, revolve around seven key values of the UAE: giving, openness, innovation, tolerance, credibility, humility and futuristic vision.

UAE Nation Brand

His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan had launched the national project to design the UAE Nation Brand logo earlier in November to set the country apart and strengthen its global presence.

The UAE Nation Brand presents the country’s inspiring story to the world as a unique model for the human potential and ability to innovate, excel and turn challenges into opportunities. The national brand aims to cement the UAE’s position on the humanitarian front globally and strengthen its presence as a model for tolerance and giving. The UAE has long been a beacon of hope and positivity in the region that defies the impossible and opens its doors to people from all over the world.

Countries across the world have rolled out innovative branding campaigns and projects including Singapore’s “Passion Made Possible” campaign, Australia’s Kangaroo symbol, Canada’s distinctive maple leaf, New Zealand’s silver fern and UK’s “Great Britain” campaign. These campaigns helped promote global image and represent identity of countries to the world, creating better awareness and, ultimately, better understanding of a nation.

Hunt for 49 Emirati artists to design the UAE nation brand logo to share the country’s inspiring story with the world….

Mohammed bin Rashid and Mohammed bin Zayed announce the launch ofnew UAEnation brand

Nation branding is a visual representationofa country’s unique identity and reflection ofthe distinctive values and features that setsit apart

  • Mohammed bin Rashid: “We are inviting 49 Emirati artists and designers across the seven emirates to participate in designing our nation brand logo to narrate our story and journey of development to the world.”
  • Mohammed bin Rashid: “We seek to consolidate our country’s beautiful image in the global consciousness. Developing our nation brand is a new step in the journey of establishing the UAE’s presence in the world.”
  • Mohammed bin Rashid: “The stronger our nation brand is in reflecting our authentic experience, the more we are able to inspire millions on their journey of development.”
  • Mohammed bin Rashid: “The UAE is a land of opportunities and dreams. This is our story that deserves to be narrated to the world.”
  • Mohammed bin Zayed: “The UAE presents an innovative success story and inspiring transformational journey that transcends geographical boundaries. The UAE has emerged as a source of hope and inspiration to other people and governments on a global scale.”
  • Mohammed bin Zayed: “The UAE nation brand will share its successful experience as a model of human progress that can benefit and inspire other societies on their journey to development and progress.”
  • Mohammed bin Zayed: “Through building a nation brand, we strive to establish the UAE’s positive image and promote its story of rapid development in the global consciousness on an individual and state level.”
  • Mohammed bin Zayed: “The UAE is at the heart of global economic, social and cultural development. The nation brand will deepen the country’s impact and soft power across the world.”

The UAE Nation Brand Goals:

  • Share the UAE’s inspiring story with the world and build a positive image in the consciousness of the foreign public.
  • Cement the UAE’s position on the global map and celebrate the country’s distinctive experience of learning, growth and development.
  • Promote the UAE’s rapid growth and progress as an incubator of innovation and entrepreneurship.
  • Highlight the political, economic, historical, geographical, humanitarian and cultural features and value-driven system that form the basis of the UAE’s authentic experience.

UAE, November 2, 2019— His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, have launched a national project to create and design the UAE nation brand.

Sheikh Mohammed bin Rashid Al Maktoum called on 49 Emirati artists, seven from each emirate, to participate in designing UAEnation brand logoto sharethe country’sinspiring story with the world. The new nation brand will reflect the UAE’s exceptional and successful experience as a country with ambitions, dreams and aspirations of no limit.

It will alsorepresent the historical, cultural, humanitarian and economicelements and values of the people of UAE.

Sheikh Mohammed bin Rashid Al Maktoum said, “We are inviting 49 Emirati artists and designers across the seven emirates to participate in designing our nation brand logo to narrate our story and journey of development to the world.” He added, “We seek to consolidate our country’s beautiful imagein the global consciousness. Developing our nation brand is a new step in the journey of establishing the UAE’s presence in the world.”

His Highness noted that “we aim to createa UAE brand logo that all our sectors will use to share our story across all fields with the world.” He added, “The stronger ournation brandis in reflecting our authentic experience, the more we are able to inspire millions on their journey of development.” Sheikh Mohammed bin Rashid reaffirmed that “The UAE is a land of opportunities and dreams. This is our story that deserves to be narrated to the world.”

His Highness Sheikh Mohammed bin Zayed Al Nahyan said, “The UAE presents an innovative success story and inspiring transformational journey that transcends geographical boundaries. The UAE has emerged as a source of hope and inspiration to other people and governments on a global scale.” He added, “The UAE nation brand will share its successful experience as a model of human progress that can benefit and inspire other societies on their journey to development and progress.”

Sheikh Mohammed bin Zayed Al Nahyan noted that “through building a nation brand, we strive to establish the UAE’s positive image and promote its story of rapid development in the global consciousness on an individual and state level.” He reaffirmed that “Developing a brand image that represents the UAE’s values will help strengthen and expand our diverse national initiatives for the benefit and happiness of people” and added, “the UAE is at the heart of global economic, social and cultural development. The nation brand will deepen the country’s impact and soft power across the world.”

National project

His Highness Sheikh Mohammed bin Rashid Al Maktoum called on 49 Emirati artists and innovators, seven from each emirate, to contribute to designing the UAE nation brand logo. Painters, sculptors, calligraphers, authors, researchers and graphic designers will come together in teams to brainstorm and discuss innovative logos that capture the true essence of the UAE as an inspiring success story of constant development worth celebrating and sharing with the world.

Why is nation branding important?

Nation branding goes beyond a logo; it is a set of perceptions, associations, opinions, feelings that a country projects to the consciousness of the foreign public. Gradually, people start attaching certain perceptions and ideas to a nation. The visual identity of a nation’s brand, just like the case in businesses and corporations, reflects a nation’s uniquevalues and elements that sets it apart. The nation’s visual image or logo can be used across all sectors and events to represent and promote a country’s economic, historical, geographical, humanitarian and cultural elements to the rest of the world.

Countries across the world have rolled out innovative branding campaigns and projects including Singapore’s “Passion Made Possible” campaign, Australia’s Kangaroo symbol, Canada’s distinctive maple leaf, New Zealand’s silver fern and UK’s “Great Britain” campaign. These campaigns helped promote global image and represent identity of countries to the world, creating better awareness and, ultimately, better understanding of a nation.

The UAE Nation Brand Goals:

  • To share the country’s inspiring story ofovercoming challenges to achieve continuous success and development with the rest of the world. The visual logo will represent the UAE among global actors, not only nations.
  • To capture the essence of the UAE identity and reflect its distinctive values and features, positioning the country as a source of inspiration to communities across the world.
  • To cement the UAE’s status on the global map as an effective and influential country capable of driving positive change that serves humanity and improveslives.
  • To affirm the UAE’sdistinctivenational identity that forms part of the Arab and Gulf region and shares common grounds with the global community.
  • To celebrate and share the UAE’s exceptional development experience of constant learning, growth and progress, enabling societies to benefit from its successful model and experience.
  • To promote the UAE’s rapid progress as an incubator of innovation and boundless capabilities, and an entrepreneurship hub and exporter.
  • To highlight the culture of “possibilities” adopted as an integrated work system in the UAE and promote the country’s quest to ensure social welfare in a productive and innovation-driven society.
  • To shed light on the political, economic, historical, geographical, humanitarian, cultural and value-driven elements that form the core of the UAE experience and shape the country’s unique identity.
  • To build and solidify the national pride within the UAE society through establishing social unity over the representation of the authentic Emirati identity and personality, turning individuals across all walks of life into world ambassadors of the UAE experience.

Elements of the UAE nation brand:

A number of elements shape the UAE’s unique brand, creating and strengthening a positive image of the country on a global scale. The main elements are as follows:

The UAE’s value system:

The value system forms the basis of the authentic Emirati identity and brand, consisting of several moral or material principles that play an important role in shaping the country’s image in the region and the world, such as:

  • Giving, a fundamental humane and moral value in the UAE, in principle and practice, which has transformed into an integrated and sustainable humanitarian, developmental and relief work system since the foundation of the UAE. Hundreds of programmes, projects and initiatives are rolled out to alleviate suffering across the world and effectively contribute to improving the quality of life.
  • Tolerance and openness: Since its foundation, the UAE has adopted the universal values of tolerance, coexistence, fraternity, openness and acceptance of differences. Such values are reflected in the country’s uniquely diverse society that embracesdifferent ethnic, religious and cultural backgrounds, constituting a major part of the successful and inspiring story of the UAE.
  • - Credibility: The UAE believes in the power of action over words. The UAE has established itself as a country that fulfills pledges, commitments and agreements with the global community, therefore, building a positive reputation across the world.
  • - Leadership values: Leaders and people of the UAE have been keen to uphold and preserve the values of social cohesion, coherence and solidarity laid by the founding fathers. Until today, the UAE defines itself by values of loyalty, sacrifice, and unified goals and aspirations to raise the UAE flag high and maintain sovereignty and dignity.

Melting pot

Since its foundation, the UAE has established itself as a melting pot for cultures and a destination to live and work in. More than 190 nationalities live in a secure and stable environment, and contribute to shaping a multi-ethnic society that enrich the UAE’s cosmopolitan nature

Land of opportunities

The UAE has positioned itself as a land of opportunities and dreams across the region and the world, thanks to its rapid growth and development. Today, the UAE established its image as an incubator for talents, expertise and entrepreneurs, providing a competitive and innovative environment to bring dreams into reality. Stories of successful individuals become part of the UAE’s inspiring success story worth sharing and celebrating with the world.

Global trade center

Being ranked as the largest financial and business center in the Middle East and North Africa (MENA) region has enhanced the UAE’s economic status as a major attractive destination for foreign investments. The country has attracted major global firms, becoming a center for innovators and startups that have achieved global success and formed a part of the Emirates’ story overall. Establishing an effective and efficient legislative and legal system, and providing facilities have improved the country’s economic competitiveness in the region and the world. It also helped position the UAE as a safe, advanced and stable environment for businesses and a forward-looking global trade center.

Futuristic vision

In all the strategic policies and programmes, the UAE adopts a purely futuristic vision to build a nation for tomorrow’s generations and become an active member in designing the future regionally and internationally. Foreseeing and preparing for the future has evolved into strategic work system that brings together the public and private sector to launch pioneering programmes and projects locally and federally.

As part of the wider vision, the UAE is keen to foresee economic, cultural and economic changes driven by vital future sectors including advanced sciences, technologies and artificial intelligence to ensure social welfare. The UAE dedicates special efforts to create innovative solutions, accelerate achievements and foster a forward-thinking culture in government entities and communities. The country works to predict, prepare for and harness future changes in the journey of development and for the service of the people in the region.

Culture of innovation

Innovation is an approach, work culture and lifestyle across vital sectors in the UAE. Innovation forms the basis of decision-making philosophy and administration across all leadership cadres, as part of striving to develop and implement latest practices. The UAE also adopts innovation in developing legislative and executive tools to improve performance in line with fast-paced development. The pioneering initiative has enhanced the Emirates’ competitiveness on a regional and international scale.

The culture of possibilities

The development miracle seen over the past few decades in the UAE presents a living embodiment of the culture of “possibilities” laid by the founding fathers and passed on to later generations. The leaders and people of the UAE have adopted solid faith and persistence to achieve their ambitions and aspirations in the face of challenges and despair.

The word “impossible” does not exist in the dictionary of the UAE, an element which has positioned the UAE as a source of inspiration to the world and an example of a country that started with limited resources to become a global reference on the humanitarian, cultural, economic and social fronts. Wise leadership, dedication and proper management and governance are key elements of the UAE’s success story.

Beacon of hope

The UAE presents a beacon of hope and positive change in the region, leading the humanitarian and development sector throughharnessing and supporting youth’s energiesand projects to help build their societies and fight despair. The UAEimplementsdevelopment, social and humanitarian initiatives and projects tohelp the disadvantaged, aid the vulnerable, alleviate suffering of people wherever they are and effectively contribute to improving education, healthcare and future empowerment across different communities.

Happiness in practice

As the only country in the region that has institutionalized happiness, the UAE developed policies, plans, programmes and initiatives with clear goals and performance measurements to apply happiness in society. A major part of the UAE nation brand is based on the leadership’s vision that happiness is a fundamental right. Therefore, development and service policies are directed, and regularly evaluated, to achieve this purpose.

Geographical elements and cultural and historical heritage

The year-long sun, desert and beaches are some elements of the natural geographic resources that the UAE has utilized to drive and attract tourism. The UAE was the first in the Arab world and Gulf region to develop a year-long tourism that transformed an unfamiliar environment into a vital resource that revived the country and helped diversify the economy.

The UAE also comprises a unique cultural identity that shape its identity and reflect the deeply-rooted Arabic culture and history. Archeology, literature, architecture, performing arts, fashion, food and folklore are all part of the UAE’s rich cultural elements that build a part of its image in the world.

All these features and elements come together to build and form the UAE’s authentic brand, positioning it on the global map as a pioneering, effective and influential country capable of playing a vital role in shaping a better future for humanity.

The “Inspiring 49” revealed

Emirati artists unite in workshop to design the UAE Nation Brand logo

Dubai, November 17, 2019
  • Executive councils across the country nominate seven artists of each emirate to form the national 49-member team.
  • Artists get together in the largest-of-its-kind innovative workshop to brainstorm and design the image that best represents UAE.
  • Seven groups of seven, with an artist of each emirate, present their creative perceptions of the UAE Nation Brand through designs.

Dubai, November 17, 2019— The team of 49 artists will gather tomorrow (Monday) in the largest-of-its-kind innovative workshop to brainstorm and design the UAE Nation Brand logotoreflect the country’s unique identity and establish a positive image in the global consciousness.

The“Inspiring 49” workshop comes in response to the invitation of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, who have earlier launched the national project, calling on artists to design a logo that highlights the elements that sets the UAE apart and shares the country’s exceptional success story with the world.

An innovative workshop

Executive councils across the country selected seven artists from each emirate to form the “Inspiring 49” team of Emirati design experts, authors, researchers, painters, calligraphers, sculptors, and graphic designers. Divided into seven groups of seven,each group combining an artist of each emirate, the team will brainstorm and share ideas of the UAE’s visual identity and discuss their associations of the country to come up with designs that best represent the UAE. Artists will work in seven groups titled Al Dana, Al Saqr, Al Nakhla, Al Sedra, Al Boom, Al Ghaf and Al Barjeel. The workshop’s brainstorming sessions and discussions will address ways to design a national logo that tells the UAE’s inspiring story of constant development and promote its global presence. The final designs will then be presented and discussed based on the authenticity and creativity of images in telling the country’s story.The national logo will be used across all sectors to represent the UAE’s achievements in different fields as a land of opportunities, a beacon of hope, and a nation of the future.

Multitalented national team

The national team comprises 49 artists across different innovative fields to design a multi-faceted logo that best represents the UAE. Topping the list is the award-winningEmirati artist Abdul Qader Al Rais, whose 50 years of art experiencecombines his inspiration with local landscapes and Arabic calligraphy.

Holder of a Bachelor’s Degree in Sharia Law from United Arab Emirates University in Al Ain since 1982, Al Raisheld 36 solo exhibitions in Sharjah, Dubai, Abu Dhabi, Al Ain, Kuwait, Prague, Beirut, Washington and Germany. He also exhibited his work in the UAE and overseas, representing the country acrossmajor art events in Casablanca, Kuwait, Riyadh, London, Madrid, Geneva, Vienna, Seoul, Bologna, Paris and Athens. Considered one of the most influential artists in the Emirati art world, Al Raisbagged many prestigious international awards throughout his artistic journey.

The “Inspiring 49” also includesprominent Emirati artist and sculptor Mattar Bin Lahejwho foundedMarsamMattar in 1992 to contribute to enriching the art scene in the UAE through supporting artists and new talents. Bin Lahej has been known for his distinctive signature to paintings and bold approach to sculptures through his use of different modern techniques.

Obaid Suroor, founder of the Emirates Fine Arts Society, has also joined the national team of artists to design the national logo. The renowned artist, who holds a Bachelor of Fine Arts from Cairo University since 1979, heads the Society’s studio in Ras Al Khaimah. He held 16 solo exhibitions and seven mixed media shows and actively participated in the Society’s exhibition programme in the UAE and abroad.

The list also includesKhaled Ali Al Jallaf,artist, calligrapher, researcher in Islamic art and history and quality consultant with more than 40 years of experience in the art field.

Youngest artist

The youngest team member isDubai AbulhoulAlfalasi, author, photographer, artist and painter. Alfalasi was the youngest Emirati novelist to participate in the Emirates Airline Festival of Literature in 2012 with her book Galagolia, the first Emirati fantasy novel in English. The member of the Emirates Youth Council has received local and regional awards for her work in youth advocacy, literature and journalist.

The team also includesAzza Al Qubaisi, jewelry artist and sculptor; Noura Al Noman, author; AljoudLootah, multidisciplinary designer; Dr. Mohammed Abdullah Al Hammoudi,poet and author; Mouza Abdullah Al Qamzi, architect; Firas SaeedBardan, design expert; Sara Khalfan Al Muhairi, studio photographer; Ali Abdullah Al Mansouri, author; KhuloodSharfi, graphic designer; Ahmed Abdullah Bukhash, architect; Reem Abdullah Al Ghaith, graphic designer; Abdullah Albuqaish, photographer; Nada Ahmed Taryam, architect; Anwar Antar Al Marzouqi, graphic designer; Aisha Abdulaziz Al Hammadi, graphic designer; Aysha Al Hamrani, graphic designer; Jamal Habroush Al Suwaidi, artist whose works can be found in numerous private and public collections includingthe Olympic Museum in Switzerland, the National Art Museum of China, the Organization of the Petroleum Exporting Countries (OPEC) the United Nations High Commissioner for Refugees (UNHCR).

Other members include Hamad Saif Al Shamsi, poet, media personality and Emirati heritage expert; Ahmed Al Kaabi, photographer; Abdulaziz Alsaeedi, author and graphic designer; Alia Al Shamsi, architect; Ahmed Al Muhairi, calligrapher and graphic designer; Jassem Hassan Abdullah Al Shehhi, graphic designer; Dr. Fatima Ali Al Mumari, author, member of the Board of Trustees of Emirates Writers Union and president of the union’s Ras Al Khaimah branch; Mohammed Hassan Ahmed, screenwriter; Maha Mohammed Al Hanawi, photographer; Walid Abdullah Ali Al Shehhi, cinematographer; Humaid Liwad, artist; Sheikha Al Masmari, author and media personality; Fatima Al Dhanhani, calligrapher and artist; Saeed Abdullah, architect; Sheikh Mahboub, artist; Fatima Al Ghulaini, graphic designer; Sara Al Raisi, graphic designer; Ibrahim Mohammed Al Ali, graphic designer; Rashid Eissa Al Kashf, poet; Fatima Ali Al Shamsi, architect; Mouza Khamis Al Hammadi, painter; Khalifa Rashid Bulsali, graphic designer; Jawaher Ayoub Al Qiwani, artist; Khalid Al Ali, calligrapher; Ahmed Al Mehri, calligrapher and graphic designer; Hamdan Al Shamsi, graphic designer; and Dr. Abdulaziz Abdulrahman Al Musallam, author and researcher.

The UAE Nation Brand

The UAE Nation Brand aims to share the country’s inspiring story of overcoming challenges to achieve continuous success and development with the rest of the world. The visual identity of the UAE nation brand will reflect the UAE’s values, uniqueness and individuality as a source of inspiration to people across the world.

The UAE nation brand also aims to cement the country’s status on the global map as an effective and influential country capable of driving positive change that serves humanity and improves lives. It is set to affirm the UAE’s distinctive national identity that forms part of the Arab and Gulf region and shares common grounds with the global community. The new national brand will celebrate and share the UAE’s exceptional development experience of constant learning, growth and progress, enabling societies to benefit from its successful model and experience. It will promote the country’s rapid progress as an incubator of innovation and boundless capabilities, and an entrepreneurship hub and exporter. The UAE brand will highlight the culture of “possibilities” adopted as an integrated work system in the UAE and promote the country’s quest to ensure social welfare in a productive and innovation-driven society. It will shed light on the political, economic, historical, geographical, humanitarian, cultural and value-driven elements that form the core of the UAE experience and shape the country’s unique identity. The brand aims to build and solidify the national pride within the UAE society through establishing social unity over the representation of the authentic Emirati identity and personality, turning individuals across all walks of life into world ambassadors of the UAE experience.

Importance of Nation Branding

The visual identity of a nation’s brand, just like the case in businesses and corporations, reflects a nation’s unique values and elements that sets it apart.

The nation’s visual image or logo can be used across all sectors and events to represent and promote a country’s economic, historical, geographical, humanitarian and cultural elements to the rest of the world. Countries across the world have rolled out innovative branding campaigns and projects including Singapore’s “Passion Made Possible” campaign, Australia’s Kangaroo symbol, Canada’s distinctive maple leaf, New Zealand’s silver fern and UK’s “Great Britain” campaign. These campaigns helped promote global image and represent identity of countries to the world, creating better awareness and, ultimately, better understanding of a nation.

Press Release

His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan Announce UAE Nation Brand, ‘Seven Lines’

Emirati artists unite in workshop to design the UAE Nation Brand logo

10.6 million votes registered for ‘Seven Lines’ logo to represent the Emirates, 10 million trees to be planted in Nepal, Indonesia as a result of voting

Dubai-UAE: 08 January, 2020 – His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, officially launched the ‘Seven Lines’ logo as the UAE Nation Brand.

The logo attracted the majority of 10.6 million votes cast from all over the world to choose the design that will share the inspiring story of the Emirates. Complementing the slogan ‘Make it Happen’, the logo captures the ambitions, achievements, openness, hope and the culture of possibilities that are an integral part of the country’s fabric.

The launch was part of an event at Qasr Al Watan in Abu Dhabi that brought together the ‘Inspiring 49’ team of Emirati artists, authors, poets and designers who contributed to designing three logos to represent the UAE to the rest of the world.

Seven emirates, seven founders

His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “The UAE Nation Brand represents our map, our identity and our rising aspirations. It also represents seven emirates, seven founders and seven horses with which we will compete in the global race for development.”

He added: “Opening the vote globally to choose the design of the UAE Nation Brand highlights the human dimension of the UAE’s values of partnership and openness.”

Noting that the ongoing tree-planting initiative has contributed to spreading hope, His Highness said: “The Emirates will plant 10 million trees, and with them we will plant a new hope and a new story of inspiration. We call on all sectors and entities in the country to use this logo as part of their strategic initiatives and events that help convey the UAE’s story to the world.”

A story of union and unity

His Highness Sheikh Mohammed bin Zayed Al Nahyan said: “The UAE Nation Brand tells the story of our union, our unity, our future and of a country that is firmly making its mark across the world. Our goal for the new brand is to enhance the Emirates’ global reputation, in which we invested thousands of teams throughout 48 years of constant work.”

He added: “The map of the Emirates is close to the heart of every citizen and resident of this country. We appreciate everyone’s efforts to advance the glory of this map globally. We thank each individual and organization that helped in the implementation of this national project and those who voted from all over the world to select the UAE Nation Brand.”

Make it Happen

The slogan ‘Make it Happen’, which will drive the UAE Nation Brand, embodies the culture of possibilities that distinguishes the country’s story, the thinking of its leaders and the nature of the projects it launches. The slogan also confirms the country’s ambitions that have no limits and defy the impossible. The Emirates has long been a land of opportunities that opens its doors to people from across the globe to unleash their creativity, fulfill their potential, and achieve their hopes, dreams and aspirations. People, government institutions and businesses can use the logo to express the great potential of every individual and limitless ambitions

Seven Lines

The winning ‘Seven Lines’ logo captures the values of unity and cooperation that the national project, its custodians and the 49 innovators who worked on it included in the design of the UAE Nation Brand with the aim of creating an unprecedented development experience and raising the Emirates’ profile on the world map. The logo also portrays the seven emirates and the seven founding fathers in ascending lines that express unlimited ambition.

The design comprises seven lines that shape the UAE map, inspired by the country’s high-rise pillars and firm foundations, its strong spirit, its lofty dreams and its development ambitions. The seven pillars form the foundations of the shared home and honor the seven leaders who united the dreams of the people under one national banner.

Sharing the story

The slogan ‘Make it Happen’ shares the inspiring success story of the Emirates as a nation that invests in its human capital and turns challenges into opportunities to lead a journey of continuous development and growth that defies the impossible.

The Nation Brand Office

The formation of the Nation Brand Office as part of the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future was also announced to coincide with the Brand. The Office will serve as the reference for the use of the logo and issue user guides for all sectors and institutions.

The start

On November 2, 2019, His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan announced the launch of a national project to design a logo that represents the UAE Nation Brand.

The logo is set to represent the economic, cultural, humanitarian and historical elements that distinguish the Emirates and reflect the country’s exceptional and inspiring story of development. The Emirates has created a unique experience as a melting pot and land of opportunities that defies the impossible.

National workshop

A total of 49 artists across different professions, seven from each emirate, were invited to design and create a new logo that represents the UAE in a one-day innovative workshop. Late in November 2019, the ‘Inspiring 49’ were divided into seven groups titled Al Dana, Al Saqr, Al Nakhla, Al Sedra, Al Boom, Al Ghaf and Al Barjeel to design a selection of logos centered on seven key values of giving, openness, innovation, tolerance, credibility, humility and futuristic vision.

Global voting

On December 17, 2019, His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan announced three shortlisted logos titled ‘Emirates in Calligraphy’, ‘The Palm’ and ‘Seven Lines’ that best reflected the values of the Emirates. Both leaders invited people across the world to take part in selecting the logo of the UAE Nation Brand, in an initiative that added a global humanitarian dimension to the national project and reinforced the values of tolerance and openness that the UAE is renowned for.

10.6 million votes

Announcing that voting is open to people across the world, the UAE pledged to plant a tree for every vote. The humanitarian initiative attracted an overwhelming global response with 10.6 million votes from 185 countries and 500 million social media views by the end of the voting campaign on December 31, 2019.

Pledge

Fulfilling its pledge, the Emirates will plant 10 million trees to empower communities in areas affected by climate change in Nepal and Indonesia

Goals

The UAE Nation Brand aims to share the Emirates’ inspiring story of constant development in the face of challenges, highlight the Emirates unique identity and strengthen its long-standing positive image in the global consciousness. It strives to cement the Emirates position on the world map as an effective and influential country of regional and global prominence and share milestones of the Emirates exceptional journey of development that transformed the country into an incubator of innovation and an entrepreneurial hub.